“Happiness is a positive cash flow.”

Fred Adler

 

 

Newsletter Sign-up

Get in the know and learn quick tricks and tips on how to take control of technology in your life and business.

Join our Monthly Newsletter
Name:
Email:

Membership Management

SoftElephant was contacted by a financial services company that ran an educational membership service for its clients. Originally they started the project thinking they would only have a 100 members, but their project rocketed to over 3000 members. Normally this would be a great thing for any business, but this company was not ready for the growth and needed a solution NOW to help address their growing pains.

When SoftElephant began the consulting process the customer was managing everything in a single Excel spreadsheet that was being share between 5 employees. The file would constantly become outdated with incorrect contact and billing information. Billing was crucial to the growth of the company as they relied on membership renewals to finance the organization. Every minute they waited, they lost money.

The customer had three major issues that needed to be addressed as soon as possible.

  1. Membership Records - The centeralized file holding all this data was constantly out of date and had multiple copies of the data.
  2. Membership Renewals - The centeralized file also supposed to record when member paid and what was outstanding, but this information was incomplete or inaccurate.
  3. Membership Communication - With over 3000 members using standard post was an expensive, time consuming, and slow process. They needed the ability to send mass corporate emails as well as postal messages.

Membership Records

SoftElephant created a web based application that consolidated the information into a single location that could be accessed by multiple users. The membership signup process was streamlined to eliminate the redundant data entry and to assign a unique membership identification number.

To minimize the stress caused by migrating the data from multiple files to the web based application, we created an automated cosolidation process. The system would take multiple copies of Excel spreadsheet and accept all records without any conflicts. The majority of conflicts were automatically resolved to leave a handful of records that the staff would have to address. This resulted in all the members being inserted into the system withing 2 hours while the remaining members where added by the staff within 2 weeks.

The web based system relieved the staff of the daily stress in dealing with outdated and inaccurate information. It freed up their time and increased their productivity by allowing them to do real work instead of revisiting the same old problem.

Membership Renewals

To any business cash flow is extremely important. It's what keeps the lights on, customers happy, and employees paid. Membership renewals provided this company with the cash flow they needed and hence it was a #1 priority.

To assist in the collection of renewals the consolidation of membership records allowed the company to focus on collect past due and upcoming membership renewal fees. The system assisted this process by creating postal letters for the upcoming renewals, the due, and past due accounts.

Notifications about pending membership expiry allow the members to pay before expiry and placed the company in the envious position of being ahead of their account receivable instead of constanty chasing them.

Membership Communication

To further enhance the function of the business the system enabled email notifications for corporate broadcasts as well as automatic mail merge operations for postal messages. This process save staff significant effort of manually generating letters and baby sitting email applications. They could now generate corporate messages, allow management to review, and automatically release upon approval.

In Conculsion...

SoftElephant developed a system that empowered the staff to run day-to-day operations and freed them up to expand the business. The solution was released within the tight deadlines to ensure the company's access to cash flow while providing a system that would grow with the company.

Allow SoftElephant to help you remove the bottlenecks and stresses affecting your cash flow. Contact Us and see your business grow today and into the future.